Built from the dog up™
Stunt Puppy is for people who want their gear to be like their dogs: Smart, active and ready for anything. The dog-lovers at ideapark groomed this brand from day one, designing its identity, products and packaging, showcasing the brand at events around the country. We focused our efforts on building a passionate online community, creating a web and social presence specifically targeted towards savvy, urban female dog owners – so successfully that our social advertising and cross-industry partnerships have attracted thousands of new enthusiasts around the world.Visit site
Creating a cost-effective solution
You shouldn’t have to sacrifice quality just because you’re working within a limited budget. The key to starting a successful brand from the ground up is to maximize efficiencies. We created a thriving direct-to-consumer business by leveraging off-the-shelf e-commerce packages. Even as the success of Stunt Puppy grows, we’re constantly focused on trying to create the best spend for limited dollars.
Building a community
We give users a backstage pass to the Stunt Puppy world on a daily basis through Facebook, Twitter and Instagram. We highlight Stunt Puppy’s travel adventures and sponsored athletes, as well as new developments in the canine world. You may call it community management, but we like to think of it as bringing the pack together.
Creating proprietary packaging and iconography
A universal hangtag jacket serves as the wrapping for each of Stunt Puppy’s unique product offerings. Each inner tag displays a customized iconography system – visible from the outside – that explains distinct features for each product. These icons are also repeated in the display for consistency.
Inspiring product design
It’s not often that ideapark gets to go all the way back to product design. From sourcing raw materials to prototyping products, we’re there when it all begins, bringing the entire brand to life at every level – making this an incredibly tactile, incredibly rewarding partnership.