We're different. Because we've been there. Doing good work since 1994.

Marketing agency? Nah. We like to think of ourselves as relationship experts, facilitating friendly conversations between companies and customers. Staying nimble. Exchanging real value. Giving people unique, branded experiences that they love enough to share.

Since ideapark was founded 20 years ago, we've become leaders in web, email, social, branding and content strategy. But we've also learned a lot along the way.

It's important to us that we get to know our clients. Before we jump in and make recommendations, we make sure we learn how your business works, what your brand has to say – and what role it plays in people's lives. We listen to what you have to say. Then we boil it all down and help you focus on what's most important.

We understand the challenge of finite resources and budgets because we've been there. We've worked with partner agencies as their client; we've also been our own client, starting in-house brands from the ground up. We know what it's like to digest what an agency tells you. We know how to create a successful brand while living within our means.

Most of all, we care about doing good work. We take pride in what we produce, no matter how big or how small. We strive to create value. To help you become the best interactive brand you can be. To give you solutions you love enough to share.

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Since ideapark was founded 20 years ago, we've become leaders in web, email, social, branding and content strategy. But we've also learned a lot along the way.

It's important to us that we get to know our clients. Before we jump in and make recommendations, we make sure we learn how your business works, what your brand has to say – and what role it plays in people's lives. We listen to what you have to say. Then we boil it all down and help you focus on what's most important.

We understand the challenge of finite resources and budgets because we've been there. We've worked with partner agencies as their client; we've also been our own client, starting in-house brands from the ground up. We know what it's like to digest what an agency tells you. We know how to create a successful brand while living within our means.

Most of all, we care about doing good work. We take pride in what we produce, no matter how big or how small. We strive to create value. To help you become the best interactive brand you can be. To give you solutions you love enough to share.

Our brands

  • Our own brand of dog products, born from our active lifestyles and love of dogs.

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  • Our online dog boutique – because life is too short to buy ugly dog stuff.

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  • Help prevent neck and spinal injuries: Save your neck, lead with your ass!

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Stunt Puppy

Built from the dog up™

Stunt Puppy is for people who want their gear to be like their dogs: Smart, active and ready for anything. The dog-lovers at ideapark groomed this brand from day one, designing its identity, products and packaging, showcasing the brand at events around the country. We focused our efforts on building a passionate online community, creating a web and social presence specifically targeted towards savvy, urban female dog owners – so successfully that our social advertising and cross-industry partnerships have attracted thousands of new enthusiasts around the world.

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Creating a cost-effective solution

You shouldn’t have to sacrifice quality just because you’re working within a limited budget. The key to starting a successful brand from the ground up is to maximize efficiencies. We created a thriving direct-to-consumer business by leveraging off-the-shelf e-commerce packages. Even as the success of Stunt Puppy grows, we’re constantly focused on trying to create the best spend for limited dollars.

Building a community

We give users a backstage pass to the Stunt Puppy world on a daily basis through Facebook, Twitter and Instagram. We highlight Stunt Puppy’s travel adventures and sponsored athletes, as well as new developments in the canine world. You may call it community management, but we like to think of it as bringing the pack together.

Creating proprietary packaging and iconography

A universal hangtag jacket serves as the wrapping for each of Stunt Puppy’s unique product offerings. Each inner tag displays a customized iconography system – visible from the outside – that explains distinct features for each product. These icons are also repeated in the display for consistency.

Inspiring product design

It’s not often that ideapark gets to go all the way back to product design. From sourcing raw materials to prototyping products, we’re there when it all begins, bringing the entire brand to life at every level – making this an incredibly tactile, incredibly rewarding partnership.

Our work

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Get in touch

212 Third Ave N, Suite 440
Minneapolis, MN 55401

Get directions

Phone: 612.877.7620
Fax: 612.877.7621