We're different. Because we've been there. Doing good work since 1994.

Marketing agency? Nah. We like to think of ourselves as relationship experts, facilitating friendly conversations between companies and customers. Staying nimble. Exchanging real value. Giving people unique, branded experiences that they love enough to share.

Since ideapark was founded 20 years ago, we've become leaders in web, email, social, branding and content strategy. But we've also learned a lot along the way.

It's important to us that we get to know our clients. Before we jump in and make recommendations, we make sure we learn how your business works, what your brand has to say – and what role it plays in people's lives. We listen to what you have to say. Then we boil it all down and help you focus on what's most important.

We understand the challenge of finite resources and budgets because we've been there. We've worked with partner agencies as their client; we've also been our own client, starting in-house brands from the ground up. We know what it's like to digest what an agency tells you. We know how to create a successful brand while living within our means.

Most of all, we care about doing good work. We take pride in what we produce, no matter how big or how small. We strive to create value. To help you become the best interactive brand you can be. To give you solutions you love enough to share.

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Since ideapark was founded 20 years ago, we've become leaders in web, email, social, branding and content strategy. But we've also learned a lot along the way.

It's important to us that we get to know our clients. Before we jump in and make recommendations, we make sure we learn how your business works, what your brand has to say – and what role it plays in people's lives. We listen to what you have to say. Then we boil it all down and help you focus on what's most important.

We understand the challenge of finite resources and budgets because we've been there. We've worked with partner agencies as their client; we've also been our own client, starting in-house brands from the ground up. We know what it's like to digest what an agency tells you. We know how to create a successful brand while living within our means.

Most of all, we care about doing good work. We take pride in what we produce, no matter how big or how small. We strive to create value. To help you become the best interactive brand you can be. To give you solutions you love enough to share.

Our brands

  • Our own brand of dog products, born from our active lifestyles and love of dogs.

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  • Our online dog boutique – because life is too short to buy ugly dog stuff.

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  • Help prevent neck and spinal injuries: Save your neck, lead with your ass!

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Red Wing Shoes

Made for industrial-strength loyalty

Arguably the world's most respected boot-maker, Red Wing sells millions of pairs for every industry on every continent. Their secret? Putting themselves in the shoes of their hard-working clientele. We extended this worker-first sentiment to the digital realm, designing a global procurement site built around specific jobs and safety needs, and creating email campaigns that recognize and reward real working men and women.

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Telling the brand story

Conveying the heritage of Red Wing Shoes is no small task. From the people who wore them to the town of Red Wing itself, there’s no shortage of compelling content. We knew we needed to create a digital experience that would do Red Wing’s story justice. The result: A design that echoes the legacy of Red Wing and tells the story of the legendary footwear that’s been made by hand for over a hundred years.

Showcasing the brand

When designing the experience for the main Red Wing website, ideapark opted to put Red Wing Shoes products front and center. With minimal color and a clean interface, the site focuses on highlighting the boots that make the legend.

Fine-tuning user experience

With an international reputation for safety wear that combines form and function, Red Wing needed a website that did the same. The Red Wing Safety site serves the needs of a global audience by avoiding a one-size-fits-all approach. From tools that help safety managers find and save collections, to content tailored to region, the Red Wing Safety site helps safety managers around the world protect their workers from head to toe.

Building site flexibility

The challenge: Create a template-driven platform in order to allow Red Wing stores to each have their own online presence while retaining the integrity of the brand. Using insight provided by storeowners, ideapark designed a comprehensive solution complete with permission-based admin tools. Today, Red Wing store personnel have the ability to select and customize content ranging from product selection to coupons.

Maximizing customer retention

When looking to build an email program that would establish an ongoing relationship with customers, Red Wing turned to ideapark for insight as well as execution. Working in close collaboration, we developed a strategy to help ensure each customer’s satisfaction, reward their loyalty and encourage repeat business. Today, people who purchase footwear in Red Wing Shoes stores and opt in for email from Red Wing receive a series of personalized communications at specific points via a highly-automated framework that acts on POS data.

Our work

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Get in touch

212 Third Ave N, Suite 440
Minneapolis, MN 55401

Get directions

Phone: 612.877.7620
Fax: 612.877.7621