We're different. Because we've been there. Doing good work since 1994.

Marketing agency? Nah. We like to think of ourselves as relationship experts, facilitating friendly conversations between companies and customers. Staying nimble. Exchanging real value. Giving people unique, branded experiences that they love enough to share.

Since ideapark was founded 20 years ago, we've become leaders in web, email, social, branding and content strategy. But we've also learned a lot along the way.

It's important to us that we get to know our clients. Before we jump in and make recommendations, we make sure we learn how your business works, what your brand has to say – and what role it plays in people's lives. We listen to what you have to say. Then we boil it all down and help you focus on what's most important.

We understand the challenge of finite resources and budgets because we've been there. We've worked with partner agencies as their client; we've also been our own client, starting in-house brands from the ground up. We know what it's like to digest what an agency tells you. We know how to create a successful brand while living within our means.

Most of all, we care about doing good work. We take pride in what we produce, no matter how big or how small. We strive to create value. To help you become the best interactive brand you can be. To give you solutions you love enough to share.

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Since ideapark was founded 20 years ago, we've become leaders in web, email, social, branding and content strategy. But we've also learned a lot along the way.

It's important to us that we get to know our clients. Before we jump in and make recommendations, we make sure we learn how your business works, what your brand has to say – and what role it plays in people's lives. We listen to what you have to say. Then we boil it all down and help you focus on what's most important.

We understand the challenge of finite resources and budgets because we've been there. We've worked with partner agencies as their client; we've also been our own client, starting in-house brands from the ground up. We know what it's like to digest what an agency tells you. We know how to create a successful brand while living within our means.

Most of all, we care about doing good work. We take pride in what we produce, no matter how big or how small. We strive to create value. To help you become the best interactive brand you can be. To give you solutions you love enough to share.

Our brands

  • Our own brand of dog products, born from our active lifestyles and love of dogs.

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  • Our online dog boutique – because life is too short to buy ugly dog stuff.

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  • Help prevent neck and spinal injuries: Save your neck, lead with your ass!

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Lunds & Byerlys stores

Extraordinary food. Exceptional value. Outstanding experience.

What began as a small neighborhood market in Minneapolis is now arguably one of the highest-quality grocery chains in the nation. Featuring premium and specialty products, as well as expertly-trained employees, Lunds & Byerlys has been dedicated to offering customers an exceptional shopping experience for over 75 years – and they needed an online presence to match. We worked with them to create a multi-year digital marketing strategy, weaving a comprehensive brand story from website to social to mobile.

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Creating a modern online presence

We recreated the Lunds & Byerlys website in 2014 to streamline the content, give it editorial direction and organize it more intuitively. We also made the website responsive, so customers could easily access it at home and on their mobile devices. We collaborated with Lunds & Byerlys to create robust, relevant new content, showcasing the brand and bringing to life the premium products that differentiate them from their competitors.

Designing a new marketing platform

In order to inspire customers and differentiate Lunds & Byerlys as a retailer, we created a new marketing platform called Good Taste. Our goal: To highlight the quality, experience and value that makes Lunds & Byerlys stores unique. This proprietary content spans multiple channels, including email, Facebook, Tumblr, Instagram, Twitter, Pinterest and a new Lunds & Byerlys blog. We are involved in every aspect: Planning the editorial calendar, shooting photos, writing content and integrating the platform into their sales and marketing plans.

Recruiting a loyal audience

We believe digital marketing is all about an exchange of value. We don’t acquire new followers, fans and customers; rather, we practice strategic recruitment based on common interests. We meld valuable, inspiring content to the brand’s merchandising priorities, delivering value in order to build loyalty and generate sales.

Our work

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Get in touch

212 Third Ave N, Suite 440
Minneapolis, MN 55401

Get directions

Phone: 612.877.7620
Fax: 612.877.7621