We're different. Because we've been there. Doing good work since 1994.

Marketing agency? Nah. We like to think of ourselves as relationship experts, facilitating friendly conversations between companies and customers. Staying nimble. Exchanging real value. Giving people unique, branded experiences that they love enough to share.

Since ideapark was founded 20 years ago, we've become leaders in web, email, social, branding and content strategy. But we've also learned a lot along the way.

It's important to us that we get to know our clients. Before we jump in and make recommendations, we make sure we learn how your business works, what your brand has to say – and what role it plays in people's lives. We listen to what you have to say. Then we boil it all down and help you focus on what's most important.

We understand the challenge of finite resources and budgets because we've been there. We've worked with partner agencies as their client; we've also been our own client, starting in-house brands from the ground up. We know what it's like to digest what an agency tells you. We know how to create a successful brand while living within our means.

Most of all, we care about doing good work. We take pride in what we produce, no matter how big or how small. We strive to create value. To help you become the best interactive brand you can be. To give you solutions you love enough to share.

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Since ideapark was founded 20 years ago, we've become leaders in web, email, social, branding and content strategy. But we've also learned a lot along the way.

It's important to us that we get to know our clients. Before we jump in and make recommendations, we make sure we learn how your business works, what your brand has to say – and what role it plays in people's lives. We listen to what you have to say. Then we boil it all down and help you focus on what's most important.

We understand the challenge of finite resources and budgets because we've been there. We've worked with partner agencies as their client; we've also been our own client, starting in-house brands from the ground up. We know what it's like to digest what an agency tells you. We know how to create a successful brand while living within our means.

Most of all, we care about doing good work. We take pride in what we produce, no matter how big or how small. We strive to create value. To help you become the best interactive brand you can be. To give you solutions you love enough to share.

Our brands

  • Our own brand of dog products, born from our active lifestyles and love of dogs.

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  • Our online dog boutique – because life is too short to buy ugly dog stuff.

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  • Help prevent neck and spinal injuries: Save your neck, lead with your ass!

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Join My Village

Every click makes a difference

Join My Village gives people a simple way to help empower and educate girls and women in Africa and India. Instead of asking for money, this corporate-funded campaign asks supporters to raise awareness by interacting with the initiative: Every click on the Join My Village website, every Like and every share via their social channels helps to educate consumers and release funds to help women in need. As the lead creative agency, we’ve helped to create a strong digital presence for this brand, from overall campaign strategy to online communications to social engagement. We’ve also bolstered the brand from within, helping to build momentum for the cause through internal employee events and promotions.

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Building a community

In an era where everyone wants you to Like them, ideapark realized the huge potential of this type of social engagement. After all, Join My Village is not just about donating money; it’s also about fostering awareness for this need. Today, every thumbs-up, retweet, or share equates to opportunity for women in Africa and India. And since the introduction of this campaign four years ago, the Join My Village Facebook community has grown to over 365,000 fans, helping to donate over $4 million with just a click of their mouse.

Fine-tuning the user experience

When we designed the Join My Village website, we put a lot of thought into how to tell the stories from Africa and India, highlighting the impact, the successes, the struggles; putting human faces to a problem that’s happening half a world away. We wanted to keep the user experience simple and relatable, because if you don’t engage the consumer within the first moments, you’ve lost them.

Our work

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Get in touch

212 Third Ave N, Suite 440
Minneapolis, MN 55401

Get directions

Phone: 612.877.7620
Fax: 612.877.7621