We're different. Because we've been there. Doing good work since 1994.

Marketing agency? Nah. We like to think of ourselves as relationship experts, facilitating friendly conversations between companies and customers. Staying nimble. Exchanging real value. Giving people unique, branded experiences that they love enough to share.

Since ideapark was founded 20 years ago, we've become leaders in web, email, social, branding and content strategy. But we've also learned a lot along the way.

It's important to us that we get to know our clients. Before we jump in and make recommendations, we make sure we learn how your business works, what your brand has to say – and what role it plays in people's lives. We listen to what you have to say. Then we boil it all down and help you focus on what's most important.

We understand the challenge of finite resources and budgets because we've been there. We've worked with partner agencies as their client; we've also been our own client, starting in-house brands from the ground up. We know what it's like to digest what an agency tells you. We know how to create a successful brand while living within our means.

Most of all, we care about doing good work. We take pride in what we produce, no matter how big or how small. We strive to create value. To help you become the best interactive brand you can be. To give you solutions you love enough to share.

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Since ideapark was founded 20 years ago, we've become leaders in web, email, social, branding and content strategy. But we've also learned a lot along the way.

It's important to us that we get to know our clients. Before we jump in and make recommendations, we make sure we learn how your business works, what your brand has to say – and what role it plays in people's lives. We listen to what you have to say. Then we boil it all down and help you focus on what's most important.

We understand the challenge of finite resources and budgets because we've been there. We've worked with partner agencies as their client; we've also been our own client, starting in-house brands from the ground up. We know what it's like to digest what an agency tells you. We know how to create a successful brand while living within our means.

Most of all, we care about doing good work. We take pride in what we produce, no matter how big or how small. We strive to create value. To help you become the best interactive brand you can be. To give you solutions you love enough to share.

Our brands

  • Our own brand of dog products, born from our active lifestyles and love of dogs.

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  • Our online dog boutique – because life is too short to buy ugly dog stuff.

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  • Help prevent neck and spinal injuries: Save your neck, lead with your ass!

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General Mills Relationship Marketing

Building brand value through content marketing

As the longtime creative agency for much of General Mills’ consumer-facing email communications, sending out millions of emails each week, we understand the constant, critical challenge of providing content that subscribers actually look forward to receiving. We believe emails should be an exchange of value: Packaging up relevant content in an appealing, easy-to-digest format in order to foster high-value engagement and ensure the continued success of brands.

Starting conversations

We believe in talking with, not talking to. Opt-in emails are a valuable opportunity to start – and continue – an ongoing dialogue with the target audience. We analyze consumer behavior and figure out what makes our audience tick. Then we tailor the content and create emails that make consumers think, inspire them to share, and motivate them to not only engage with the brand online, but also to buy more product.

Simplifying user experience

With the majority of the industry audience viewing emails on smartphones, we knew we had to keep General Mills communications nimble and streamlined. We developed strategies to help maintain interaction within a mobile environment, without giving up quality of content. The result: Emails that are easy to digest, with large, clear photography and calls to action, making it easy for people to interact with the brand, wherever they are.

Communicating with a diverse audience

Email isn’t a “one size fits all” communication method anymore. Through segmentation, integration of data feeds and dynamic content, we help create customized communications for a wide range of consumer groups, giving them exactly the content they want – and in the process, increasing engagement and increasing sales.

Our work

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Get in touch

212 Third Ave N, Suite 440
Minneapolis, MN 55401

Get directions

Phone: 612.877.7620
Fax: 612.877.7621