We're different. Because we've been there. Doing good work since 1994.

Marketing agency? Nah. We like to think of ourselves as relationship experts, facilitating friendly conversations between companies and customers. Staying nimble. Exchanging real value. Giving people unique, branded experiences that they love enough to share.

Since ideapark was founded 20 years ago, we've become leaders in web, email, social, branding and content strategy. But we've also learned a lot along the way.

It's important to us that we get to know our clients. Before we jump in and make recommendations, we make sure we learn how your business works, what your brand has to say – and what role it plays in people's lives. We listen to what you have to say. Then we boil it all down and help you focus on what's most important.

We understand the challenge of finite resources and budgets because we've been there. We've worked with partner agencies as their client; we've also been our own client, starting in-house brands from the ground up. We know what it's like to digest what an agency tells you. We know how to create a successful brand while living within our means.

Most of all, we care about doing good work. We take pride in what we produce, no matter how big or how small. We strive to create value. To help you become the best interactive brand you can be. To give you solutions you love enough to share.

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Since ideapark was founded 20 years ago, we've become leaders in web, email, social, branding and content strategy. But we've also learned a lot along the way.

It's important to us that we get to know our clients. Before we jump in and make recommendations, we make sure we learn how your business works, what your brand has to say – and what role it plays in people's lives. We listen to what you have to say. Then we boil it all down and help you focus on what's most important.

We understand the challenge of finite resources and budgets because we've been there. We've worked with partner agencies as their client; we've also been our own client, starting in-house brands from the ground up. We know what it's like to digest what an agency tells you. We know how to create a successful brand while living within our means.

Most of all, we care about doing good work. We take pride in what we produce, no matter how big or how small. We strive to create value. To help you become the best interactive brand you can be. To give you solutions you love enough to share.

Our brands

  • Our own brand of dog products, born from our active lifestyles and love of dogs.

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  • Our online dog boutique – because life is too short to buy ugly dog stuff.

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  • Help prevent neck and spinal injuries: Save your neck, lead with your ass!

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Cannonball

Save your neck, lead with your ass

At ideapark, we don’t shy away from a worthy cause. In fact, we embrace it. Every year, 1,000 people, mostly men between 15-25, suffer head and neck injuries leading to paraplegia and quadriplegia, simply from diving headfirst into a pool that isn’t deep enough. An easy way to prevent accidents like this from happening: The cannonball. As in, jumping ass-first into a pool. Graceful? No. Safe? Yes! We turned a tragic statistic into a perfect opportunity to exercise our branding skills and raise awareness about an important issue. The result: Our first online PSA campaign.

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Using humor to raise awareness

A little laughter goes a long way when it comes to engaging consumers and creating a memorable brand. Instead of using fear to promote this issue, we took a humorous approach. After all, when people enjoy what they’re seeing, they’ll talk about it…and keep coming back.

Keeping it simple…and social

With such a young target audience, social outreach is critical to brand success. We designed a fun, simple website that outlines the issue, but then immediately directs consumers to Twitter, Facebook and Tumblr, where we do the majority of our day-to-day communication.

Giving people something to talk about

With a startup brand, half the battle is gaining name recognition. A simple way to spread the word: Free branded stickers for everyone who signs up on the Cannonball website and fun images for people to upload as profile pics. We’re also working on a promotional video and developing original music for the summer of 2014.

Our work

  • lundslogo
  • thumb_boxtops
  • thumb_joinmyvillage
  • thumb_target
  • thumb_generalmills
  • thumb_cannonball
  • thumb_domesticbeast
  • thumb_redwing
  • thumb_stuntpuppy

Get in touch

212 Third Ave N, Suite 440
Minneapolis, MN 55401

Get directions

Phone: 612.877.7620
Fax: 612.877.7621